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Statistics
published by Petnet (Pet Ownership Statistics in
Australia,
2002) show that nationally there are 2.8 million households
with dogs and 1.7 million households with cats –
64% of the 7.2 million households in Australia own
a pet. Of the dogs that attend vets, 70 to 80% are
suffering atopic skin problems and 10% of cats share
the same misfortune.
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BACKGROUND
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Our product was developed for use
over a period of 5 years after our animals began suffering
skin conditions that brought intense discomfort.
This resulted
in self-mutilation and substantial degradation of skin
condition.
The “Itch NO-More!” line was introduced to customers
primarily for horses by mail order to interstate clients,
and through agents at markets locally. Initially, the smallest
available size was 500ml.
The demand for
it to be available in much smaller quantities to accommodate
the dog and cat market became evident through feedback from
the market agents. |
 FEATURES
AND BENEFITS
The salve is
made from 6 essential oils and mineral oil, with wood
tar that is coffee coloured for dogs. Similar ingredients
without wood tar form the transparent product for
cats.
The product is only ever applied
once per day with reducing frequency of applications. |
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 Itch
NO-More for Dogs and Itch
NO-More for Cats available in Salve and Spray/Wipe-On
versions!
Stop itching within minutes,
bring soothing relief to inflamed skin, and promote rapid
healing and fur regrowth.
MITE Itch NO-More treats
ticks, fleas & mites!
 Each salve contains
no anaesthetics (which in other products provide artificial
and temporary pain relief of itching and sores), but instead
significantly improves actual healing and accelerates
recovery.
It is also an insect repellent and does not wash off in the
normal course of water activities and is very safe for human
contact.
75ml of the product goes a long way and will treat
a Labrador size dog for about 2 months, used at the proscribed
rate (see chart below) for a cure – there will be
a little left over for a rainy day. |
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Click
Here to Order Now
with our Secure Online Order Form!
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MITE Itch NO-More Spray/Wipe-On Also
Available!
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TARGET
MARKET
The main users are people
with dogs and cats with skin problems, especially “hot
spots”, but also bacterial and grass mite eczema,
atopic dermatitis, fly bitten ears, wounds and flea allergy
sores.
The product can also be used
on guinea pigs, rats, mice, rabbits, ferrets,
sheep, goats, and alpacas.
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PATENTS &
TRADEMARKS
Patent No. 2002100362 registered
to Bet Kay, Director, in May 2002
International Patent Application lodged May 2003.
Registered Trademark “Itch NO-More” is
under application.
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MARKET
SURVEY
 Although much positive verbal
feedback was gained from market agents a survey
of the Itch NO-More
products was conducted in June 2003 to establish
overall customer appraisal in writing as trial data
for the national retail representation.
Survey with these customers
has shown an extremely high approval rate for curing atopic
skin problems where other products had consistently failed.
Other products respondents
had used include soaps, shampoos, powders as well as “last-resort”
treatments such as cortisone treatment. It was shown that
there is also strong resistance from pet owners to use
corticosteroids.
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SKIN
CONDITIONS TREATED
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50% Flea/grass
mite eczema (allergy) and infection
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35% Dry
skin, loss of hair, general pruritus
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15% "Hot
Spots" (from intense self-mutilation to bleeding
of selected body part)
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EXTENT OF USE
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65% from 2 days to 1 week
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25% up to 2 weeks
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10% longer than 2 weeks -
continue to use as preventative
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OVERALL
EFFICACY
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Cessation
of Itching
50% Cessation of itching from shortly after applications
up to 2 hours later.
(50% did not include a comment)
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Physical Improvement
Shown
75% in first week (infection cleared and fur recovery
obvious)
25% in second week (hair almost recovered to normal)
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Customer Rating
100% would use the product again.
100% very happy with price.
Itch
NO-More for Dogs and Itch NO-More for Cats have a
100% success rate!
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Click
Here to Order Now
with our Secure Online Order Form! |
SATISFIED
CUSTOMERS
Only
product used which cured as well as alleviated the
irritation that caused dog to chew his skin to bleeding
point.
Bev, Johns River
Hair
grew back better than before!
Various
Have
recommended product to other people, the RSPCA and
the Vet
Gary, Port Macquarie.
This
is an excellent product!
Various
Have
tried various products from the Vet over the years that cost
a fortune and this product is fabulous
Chrissy, Beechwood
Itch
NO-More customers are extremely
happy with the product and expressed the need to keep the
product on hand at all times for future use.
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ITCH
NO-MORE SIZES
& AUSTRALIAN PRICES
includes all charges
to your destination within Australia; click here
to ask for a quote on prices for delivery to an address
outside Australia)
SINGLE
UNITS
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